Did Trump launch Trump TV during the last debate?
- by Dan Gutierrez
- in Markets
- — Oct 22, 2016
"Our pre-and-post-debate Facebook Live event gave the Trump campaign an opportunity to leverage our candidates massive digital footprint to take our message straight to millions of voters, without the filter of the clearly biased media", said Brad Parscale, Digital Marketing director.
And he opted to perpetuate that narrative before debate no. 3, streaming live from Las Vegas.
Industry analysts say the odds that Trump would be able to start a traditional Fox News-style cable channel or network are small because such an effort would require a substantial investment, and many previous attempts have failed.
Donald Trump raised $9 million on Facebook Live during the third presidential debate when his campaign staged a production that looked like news programming covering the debate. The FT reported that Jared Kushner, Trump's adviser and son-in-law, approached Aryeh Bourkoff - a veteran media deal maker - about setting up a cable network.
Brad Pitt meets with Maddox
At the time of TMZ's report, Bustle reached out to reps for Pitt and Jolie for comment, but did not receive a response. According to the website, the family therapist "felt the timing wasn't right" for a reunion between Brad and Maddox .
While Trump hasn't even lost the election yet (and may not concede even if he does), many saw the announcement as the former reality television star telegraphing his next move. But the level of participation from the Trump campaign Wednesday night was striking.
But that wasn't the only indication that "Trump TV" could become a reality. However, some believe Trump could use Facebook Live and other digital, over-the-top services to go directly to his fan base, and build a digital-only service similar to what conservative commentator Glenn Beck has been able to create with The Blaze. As of the middle of the debate, the feed was holding steady at around 170,000, trailing only the ABC News debate feed on the platform.
Steve Bannon, the Breitbart News chairman who became the Trump campaign CEO in August, did not deny that there's been talk about a possible network when asked by CNNMoney earlier this week.
If Trump were to launch himself into the media world, the likeliest vehicle would be a network heavy on relatively affordable public affairs programming - political talk shows and the like - that could piggyback on the name recognition of the most recent Republican presidential nominee. "Most big brand advertisers would avoid it like the plague". And that included coverage produced exclusively by Trump for Trump supporters.