"The automaker is also under pressure due to lower USA vehicles sales in 2016, a recent settlement related to the 2014 ignition switch recall and a large fine by China for monopolistic pricing behavior".
Zacks Investment Research lowered shares of Ford Motor Company (NYSE:F) from a hold rating to a strong sell rating in a report issued on Wednesday morning.
Total vehicle sales were, on average, expected to come in at a seasonally adjusted annual rate of 17.4 million units, down from a 17.6-million-unit rate.
The number of shares now held by investors is 1.5 Billion.
At Honda, auto sales fell 8.7 percent, while truck and SUV sales rose 8.4 percent.
At GMC, sales of the Acadia, which was redesigned in 2016, increased 84% in March, driving the brand's big increase for the month. Through the first three months of the year, sales of the F-Series are up more than 10% compared to last year's first quarter, and topped 205,000 units. "But there are several areas of concern this year lurking just below the surface".
Many doctors are sceptical of the product, and it is costly, at 21,000 dollars a month. "We're also seeing an increase in loan terms and indications of a rise in subprime lending, which demonstrate sales aren't coming as easily as they used to".
Trucks and SUVs pushed sales at some major automakers higher in March at the expense of cars as American consumers continued to shun smaller vehicles amid low gasoline prices.
Toyota, the largest of Japanese auto makers, reported a 2.1% drop in sales. The Rogue small SUV set a March sales record of almost 40,000 vehicles, 43 per cent increase.
6 remain in hospital after hotel carbon monoxide leak
Some victims were taken to Memorial Hospital in South Bend and another group was taken to Lakeland Michigan Hospital. According to the Niles Police Department, the carbon-monoxide leak was caused by a broken pool heater.
Fiat Chrysler reported a 5% USA decline vs. views for a 0.4% rise.
Combined sales of Volkswagen's namesake brand and Audi premium brand rose less than projected as Audi reported a 1.7 percent increase, its smallest gain of the year.
On inventories, GM said it expects inventory levels at the end of 2017 to be same as that in 2016.
Auto parts and rental vehicle companies also tumbled.
Sales of Ford's Edge and Explorer SUVs were both down year over year, 16% and 6%, respectively - a surprise in what has been a hot market for crossover SUVs of all sizes. LMC said average prices rose to $31,074, beating the previous March high of $31,049 set a year ago.
Fiat-Chrysler sales were down 5% with the Jeep brand taking a hit last month.
US auto industry sales fell short of expectations in March as vehicle sales continued to plummet, raising concerns about rising incentives and bloated inventory even though the pace of new vehicle sales remains robust from a historical standpoint.
General Motors Co (GM.N) and Fiat Chrysler Automobiles NV (FCHA.MI) (FCAU.N) shares both fell nearly 4 percent, while Ford Motor Co (F.N) was off 3 percent. We were also glad to see GM's incentives as a percentage of average transaction prices fall by 140 basis points from February to 13.5%. Instinet raised shares of General Motors Company from a "neutral" rating to a "buy" rating and raised their target price for the stock from $36.00 to $45.00 in a report on Monday, March 6th. Auto sales were down nearly 11 percent, while truck and SUV sales rose 5.2 percent, according to Autodata Corp.
The stock subtracted in the prior trading session by -3.37%, closing at the stock price of $34.17. Investors of record on Friday, March 10th were given a dividend of $0.38 per share. Associated Banc has 0.13% invested in Ford Motor Company (NYSE:F) for 171,882 shares.