GoogleGoogle also says it is improving the guidelines its human workers use to evaluate content that appears in search results.
The purveyors of fake news often used the Facebook social network as a vector, but those false stories are picked up by Google where their appearance in search results gives them greater credence.
Google is acting on fake news on its Search platform by releasing tools that enable web users to flag up questionable content and reshuffling sites known to share such items down the search rankings. (Facebook launched similar tools earlier this year, along with tips to help you spot fake news.) This will help teach Google's search algorithms to weed out hoaxes and, in theory, keep them buried in search results. Most of the changes announced Tuesday, April 25, 2017, are created to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as "fake news".
Google is also trying to make it easier to find out why bad stuff is showing up in Autocomplete when it does happen - the company says it's been "asked tough questions about why shocking or offensive predictions were appearing" in the feature, which is an understatement given the scrutiny it's received from the public and the media anytime the Autocomplete feature returns unsavory responses. Google tweaked autocomplete suggestions past year, shortly after it became aware of the problem so things like this wouldn't happen. He says that the problem now is the "spread of blatantly misleading, low quality, offensive or downright false information".
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It makes you think about what's working and what's not. 'She loves to be in control, ' a family confidante told the site. She has been married for four years not 5 and something months to claim she will get 500mil.
The updated guidelines, introduced last month, "explicitly provide" examples of low-quality pages that should be flagged by Raters and demoted as a result when combined with the changes to Google's algorithms. We plan to use this feedback to help improve our algorithms.
Danny Sullivan, the editor of industry news site Search Engine Land, said that the changes were nearly certainly driven by Google's desire to end the rash of bad press it has received over its role in spreading such misleading and false information. Those show up during a search session where Google will try to offer the most authoritative answer while it's in the process of finding your answer.
The second means of seeking feedback is though Google's Featured Snippets. According to the search engine optimizing service MozCast, now about 15 per cent of Google searches return a result including a featured snippet, which on Google.com just looks like a text box - one of many results - off to the right side.
Gomes added an interesting fact at the end. "That's impossible. But I do hope we see continued improvement in the weeks and months to come".