The ad, which offended Black Lives Matter supporters, among many others, could get the soda company sued.by the police. "We also apologize for putting Kendall Jenner in this position", Pepsi said in a statement.
The image of Jenner approaching the police line is all too similar to the widely shared photo of Black Lives Matter protester Ieshia Evans in Baton Rouge in 2016, as Elle notes. Pepsi's alignment with Jenner for this spot was likely created to breathe new life into the brand by making it relevant to a new generation of consumers - many of whom identity with Kendall Jenner's persona and aspire to be like her.
On the bright side, at such a stressful and divided time in the country, for a two-day interlude, Pepsi did manage to bring us together - black, white, old, young - in a united howl over the unbelievable awfulness of one muddle-headed commercial.
Unless you were living under a rock this past week, you likely saw the Pepsi ad that caused such a stir across social media.
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Indeed, post-apology, one way to recoup their reputations would be for Pepsi and Jenner to donate funds to political groups combating racism.
In the skit, the director of the commercial takes a phone call from his sister, and describes the premise to her.
It's been a long week for Kendall Jenner, who was the star of Pepsi's ill-fated commercial that was meant to promote harmony and instead led to massive Internet backlash that seemed like the worst case of backwash ever.
Towards the end of the Pepsi ad, the TV personality opened a can of soda for a stoic policeman who willingly accepted the offer. Criticism began trending instantly on social media, where it was mercilessly skewered for lifting imagery from legitimate protests. But they don't. Before you know it, he's panicking. At first the company tried to protect the ad by saying that it was supposed to show a "global message of unity, peace and understanding".