The PR move is part of a joint project between the dating app and the Ol Pejeta Conservancy to raise $9million (£7million) for vital conservation efforts.
Ol Pejeta Conservancy, a long-standing partner of Fauna & Flora International (FFI), has teamed up with Tinder, the world's leading social app for meeting new people, to launch a new campaign to raise awareness about "The Most Eligible Bachelor in the World" named Sudan. They have the option to swipe right on Sudan's profile, and doing so sends a message featuring a link where users can donate.
No problems. 6 ft tall and 5,000 pounds if it matters.
Richard Vigne, the conservancy's chief executive officer, said: "The plight that now faces the northern white rhino is a signal to the impact that humankind is having on many thousands of other species across the planet". They have been unable to breed naturally due to a range of issues including old age. Sudan is the only remaining male northern white rhino on the planet. Female Southern white rhinos have also been included, and although the match won't result in a 100% southern white rhino offspring, this alternative is much better than extinction.
'This represents the last option to save the species after all previous breeding attempts proved futile, ' said Richard Vigne, the conservancy's chief executive officer. The embryo will be implanted in a surrogate southern white rhino, a far more common species.
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Researchers in the United States, Germany and Japan are now testing ways to use IVF on Najin and Fatu, as well as female southern white rhinos, with Sudan's stored sperm, said the conservancy.
"We tried everything to get them to mate naturally", said Elodie Sampere, the marketing manager at Kenya's Ol Pejeta conservancy, where all three white rhinos are accompanied by 24-hour armed guards.
Sudan's Tinder profile, linked to a donation prompt, is available in 190 countries and over 40 languages as of April 25. "Saving the northern white rhinos is critical if we are to, one day, reintroduce rhinos back into Central Africa". His name is Sudan, he likes eating grass and chilling in the mud, and he's the last hope for his species. A spokesperson said, "To win this run against time it is very crucial to find major funds as quickly as possible".
"The plight that now faces the northern white rhinos is a signal to the impact that humankind is having on many thousands of other species across the planet", said Richard Vigne, the conservancy's chief executive officer.
Tinder said its campaign aims to help raise the $9 million needed for research into the "assisted reproductive techniques" that scientists hope could save the animal.