For the next year, Baba Ramdev has set higher targets for Patanjali: greater presence across India and increased production capacity. Ramdev has given an interview to The Times Of India, in which he said: "We will not divide our menu into North Indian and South Indian. By next year, Patanjali would be in the leading position and in most of the product categories, it would be number one". "He is not Patanjali's brand ambassador, he is India's brand ambassador", Patanjali Ayurved's promoter Ramdev said at the sidelines of an event here. "We will give people choice because there is nothing tastier and healthier than vegetarian Indian food".
The Haridwar-based company, which doubled FY17 revenues from around Rs5,000 crore in fiscal 2015-16, now hopes to cross Rs20,000-25,000 crore in sales this financial year.
"People stand in queues to get access to vegetarian food", Ramdev told TOI, adding Patanjali is hoping to repeat its success in fast moving consumer goods space, where it has taken on large multinationals like Unilever.
The company, which has declared war on products sold by foreign firms, often calling them harmful and full of chemicals, plans to further dominate the market, though its own products have come under the scanner of Indian authorities over quality issues.
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Talking about its distribution network, the yoga practitioner said, "We will create more entrepreneurs". In FY 2016-17, Patanjali Ayurved contributed Rs9,634 crore to its turnover, while Divya Pharmacy that manufactures ayurvedic medicine had clocked Rs870 crore sales.
Addressing a press conference here, Ramdev announced that Patanjali was setting up production units at Nagpur, Noida, Indore and Jammu and Kashmir. It has the capacity to make products worth 300 billion rupees and plans to double that next year, he said.
Recently, the company said it is aiming to double its market share in the country's food processing market from 10 percent to 20 percent, and intends to spend Rs 5,000 crore for expansion across various segments. Honey is around Rs350 crore and would grow to Rs500-600 crore this year.