You receive 10% off your order if you keep 3 or 4 items, and 20% off if you keep 5 or more. Customers can order clothing, shoes and accessories at no upfront charge, take seven days to decide if they want them, and pay only for what they keep.
The new service lets subscribers pick between three and fifteen items from over one million Amazon Fashion options, including brands such as Calvin Klein, Levi's, Adidas, Lacoste, and more. Other companies like Nordstrom's Trunk Club and Stitch Fix have similar "try before buy" special programs for customers. The fee for each service can be applied toward any purchase a customer makes, but those who return their entire shipment must eat the cost. The returns are then picked up for free.
Amazon.com, Inc. (NASDAQ:AMZN) has been the pioneer of massive changes in the way consumers shop.
Market observers view Prime Wardrobe as the latest initiative by Amazon to disrupt the retail industry. It's poised to surpass Macy's this year as the largest US clothing seller, according to Cowen & Co. analysts. Apparel sales through online channels are already on the upswing, reaching 19% of total apparel sales in 2016.
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Now in beta, the service lets Prime members pick between three and 15 items of clothing, then posts these out in a box. They expect Amazon to increase its share of the US clothing market from 6.6 percent previous year to more than 16 percent by 2021.
Another benefit of the introduction of the Prime Wardrobe is for Amazon to increase its loyal base of Prime members. Items they want to discard can be dropped off at a UPS location or picked up for free.
But unlike most traditional department stores, Amazon offers free two-day shipping - even for its clothes - through its Prime membership program. And you'll get 20 percent off if you keep at least five.