And with this, the feature has further widened its lead over Snapchat Stories by a very substantial margin.
The company reported Tuesday that Stories, the feature that lets users share videos and posts that disappear after 24 hours, is now used by 250 million people every day. Last November, Instagram added an option for people to live-stream themselves; these broadcasts would appear within viewers' Stories feed, but only while the broadcast was airing. By contrast, Snapchat took a whole quarter to for its number of users to increase to 166 from 150 million.
If you think about it a year ago when we sat together, Instagram Stories didn't exist.
Meanwhile, this was also the time when apps like Instagram Stories first launched. Then it was within 50 million users of Instagram stories, a margin that has now nearly doubled.
Disappearing video is great - unless you don't want it to disappear!
Fleury among players exposed for Vegas NHL expansion draft
And as most expansion teams have proved over the years, those guys usually end up showing everyone was actually right about them. How can we protect your roster? "You can negotiate your way out of this if you wish", McPhee said, via the AP's Stephen Whyno.
When a replay is available to view, there will be a play icon under the profile image in the Stories bar a the top of the app.
"Our user growth for stories is actually coming at the explosive growth for Instagram overall", Everson said.
Carolyn Everson, the global head of sales at Facebook disclosed the user growth of Instagram Stories to CNBC on Tuesday. The new feature allows users' friends or followers to catch up the moments they missed.
As if all of that is not enough to get Snapchat CEO, Evan Spiegel's stomach in knots, Instagram is taking the game up a few notches by incorporating new features in its Stories.