Siri can answer all kinds of musical queries on HomePod. In other words, Sonos is now an Apple competitor. Siri can be activated using the command "Hey, Siri". With the Homepod, Apple promises a newer and more efficient software for the speaker, as well as its other new products revealed at the conference.
The HomePod speaker unveiled Monday is similar to devices from rivals, some of which have been on the market for years.
Apple says it's giving more emphasis to sound quality, not just smarts.
It is the first new device Apple has announced in nearly three years.
The speaker will sell for about $350 in December in the USA, United Kingdom and Australia. Google already tries to be proactive with its Assistant on Android phones and Google Home speaker. So Apple is forced to focus on music, because Siri simply can't stand up as a home assistant.
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Apple also introduced a new version of its business-oriented iPad Pro at an intermediate size with more storage, a better display and an improved camera.
Indeed, at both WWDC and in its press release, Apple is pitching the HomePod as primarily a way to play music, and not as a home assistant. In 2007, it made it a foray into high-quality audio equipment, attempting to beat audio companies creating iPod docks at their own game with the Apple Hi-Fi. Developers will keep an eye out for hints about new capabilities in the next iPhone, such as so-called augmented reality, in which digital information is overlaid on real-world images.
Taking direct aim at services like those provided by PayPal Holdings Inc, Apple also debuted peer-to-peer payments for Apple Pay in which users will be able to send money through the Messages app on iPhones.
"The new Apple ARKit will ease the transition for consumers into the more sophisticated aspects of AR by reaching millions of Apple users and getting them familiar with the technology", Goldman said.
Apple shares closed down 1 percent at $153.93, not far below the all-time high set last month.
To be "smart", the latest product in Apple's portfolio, known as HomePod, comes with a A8 microprocessor chip, the same power engine in the company's flagship iPhone smartphone and iPad tablet computer.