It does make sense for Facebook to try and monetize its Messenger platform, which with its 1.2 billion users is now an untapped pool for ad revenue. When you click on a Facebook, Messenger or Instagram ad, you can be send straight to a Messenger conversation with that business.
Social media giant Facebook has taken another step towards world domination of the advertising space with the inclusion of in-line ads through its Messenger platform, reports Gizmodo.
Facebook Messenger first announced it had surpassed 1.2 billion monthly active users in April.
"Advertising is not necessarily everything, but it's definitely how we're going to be making money right now", Messenger's head of product, Stan Chudnovsky, told VB. I also hope that Facebook will not start snooping in messaging content for showing ads.
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According to Facebook, Messenger ads will appear in the home tab, not in Messenger threads. We'll now offer businesses around the world a way to use Facebook targeting to extend their reach to people in Messenger.
Facebook says Messenger users worldwide could be seeing ads within the next few weeks. But Facebook has at least mercifully refrained from inserting ads into your actual conversations - for the time being, that is.
Facebook will soon display ads on the Facebook Messenger home screen.
The above model will also mark a departure from the current practice where only those businesses that a user has communicated with is allowed to further interact with the user with promotional material and such. Testing for this feature actually begun in January, but only in Australia and Thailand. So, users have to suffer these ads as changing the platform after using it for years would certainly cause more distress. In those limited tests, Facebook placed a small number of ads on the Messenger's mobile app homepage.