It's not just an event for those in China anymore, Singles Day is global.
Analysts say Alibaba will take Singles' Day global as Chinese e-commerce growth rates are expected to slow in the years ahead.
Also known as "Single's Day" for the repeated "1" in 11 November, the event launched in 2009 by sector leader Alibaba has become a key date for Chinese manufacturers and retailers, accounting for a significant share of annual orders for many businesses.
Once a celebration for China's lonely hearts, Singles' Day has become an annual 24-hour buying frenzy that exceeds the combined sales for Black Friday and Cyber Monday in the United States, and acts as a barometer for China's consumers.
Previous year the shopping holiday drove $18 billion worth of retail sales for participating sellers, a pop-up luxury hub, Double 11 Musée, will appear online and in the Tmall app for high-end brands.
Alibaba offers an e-commerce marketplace, while JD.com has a more vertical operation like Amazon ( AMZN ). Alipay processed 1.5 billion payment transactions in total, up 41% from 2016, and processed 256,000 transactions per second at peak.
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Singles's Day far out ranks the entire Black Friday Weekend in terms of sales, previous year Single's Day sales were triple the combined total from Thanksgiving, Black Friday and Cyber Monday.
Greenpeace said "Singles Day" deliveries previous year created 130,000 tonnes of packaging waste - less than 10 percent of which is recycled.
That figure does not include other days of the Singles' Day shopping event.
It is a reminder for Malaysians of the recently-launched Digital Free Trade Zone (DFTZ) in Sepang, Selangor, one that is touted to achieve similar success to Alibaba and 11.11, but with Malaysian small-medium enterprises (SMEs). Alibaba has not only transformed consumer behavior in China, but merchant behavior as well. "We will see tens of billions of dollars injected overseas (by Alibaba)", said Mr Li Chengdong, a Beijing-based independent e-commerce analyst.
"It could end up dominating e-commerce in developing countries".